Brand kit
How to write about Tax.AI.
The name, the boilerplate, the colours and the claims we publish are also served as JSON for tools that draft on our behalf.
1.0Name
Tax.AI
The platform is Titan by Tax.AI.
- Name
- Tax.AI
- Platform
- Titan by Tax.AI
- Domain
- taxai.agency
- info@taxai.agency
- Location
- Dubai, United Arab Emirates
- linkedin.com/company/tax-ai-gcc/
2.0Boilerplate
67 words
Tax.AI is an AI-powered tax advisory in Dubai for UAE Corporate Tax, KSA Zakat, CIT and WHT, VAT, transfer pricing and Pillar Two. On its platform, Titan by Tax.AI, figures come from verified engines that cite their law, and the AI’s memos are checked against those figures before release. Service runs are written to an append-only audit log, sealed into Merkle batches with a public inclusion proof.
3.0Logo
- Use the lockup once per surface.
- Do not set the name in type beside the logo. Where the name is already printed, use the mark alone.
- Colour on white or light grounds; white on teal, ink or a photograph; black for one-colour print.
- Do not recolour, stretch, outline or add effects to the logo.
Lockup, white
On teal, ink or a photograph
Lockup, black
One-colour print
Mark
Square spaces, and anywhere the name is already printed
Mark, white
Square spaces on teal or ink
Wordmark
Where the mark already appears nearby
Sizes for each use
- Website header
- 36 high (148 × 36)/brand/taxai-lockup.svg
- Browser tab
- 16, 32 and 48 square/favicon.ico and /icon.svg
- iPhone and iPad home screen
- 180 × 180/apple-icon.png
- Android and installed app
- 192 and 512 square/brand/icons/icon-192.png, icon-512.png, icon-maskable-512.png
- Link previews (LinkedIn, X, WhatsApp)
- 1200 × 630/opengraph-image
- LinkedIn and social profile picture
- 400 × 400/brand/taxai-avatar-400.png
- App stores and large icons
- 1024 × 1024/brand/taxai-app-icon-1024.png
- Email signature
- 600 × 146, shown at 300 × 73/brand/taxai-lockup-600.png
- Documents and slides
- 1600 × 390, or the SVG/brand/taxai-lockup.png
- Print and signage
- Vector, any size/brand/taxai-lockup.svg
4.0Colour
Background
#ffffff
rgb(255, 255, 255)
Contrast on white 1.00
Not for text
Ink
#161616
rgb(22, 22, 22)
Contrast on white 18.10
Accent
#06708a
rgb(6, 112, 138)
Contrast on white 5.69
Accent deep
#044859
rgb(4, 72, 89)
Contrast on white 10.11
Accent bright
#0898bb
rgb(8, 152, 187)
Contrast on white 3.38
Not for text
Accent muted
#206682
rgb(32, 102, 130)
Contrast on white 6.39
Navy
#164659
rgb(22, 70, 89)
Contrast on white 10.22
Mist
#f5f7fb
rgb(245, 247, 251)
Contrast on white 1.07
Not for text
5.0Type
Mono
What is computed or cited
JetBrains Mono (500) for figures, citations and spaced capitals
320,850Specimen: the illustrative figure from the home page.
AED 375,000serif, old-style figures
AED 375,000mono, lining and tabular, slashed zero
Serif
The law
Source Serif 4 (400) for statutory and service text
The UAE’s newest and hardest questions: the VAT and corporate-tax treatment of virtual assets, and the IP and intangibles that drive transfer pricing. We tax digital assets; we do not trade them.
Sans
The firm
Source Sans 3 (300 body and display, 500 emphasis)
Tax intelligence that computes before it explains.
Visual rules
- Everything sits on white; one accent colour (teal).
- No bold anywhere: weights stop at 500. Display type is thin; emphasis is one weight step, colour or case.
- Labels are small spaced capitals in the mono face.
- Three voices: serif for the law, sans for the firm, mono for what is computed or cited.
6.0Motion
Easings
Hover or focus a curve to run it.
--ease-settle
cubic-bezier(0.16, 1, 0.3, 1)
Arrivals: a figure landing in its row, the landing half-card, leaders, underlines, index bars.
--ease-draw
cubic-bezier(0.65, 0, 0.35, 1)
Rules drawn in time: frame rules, the ledger rules, the seal’s border.
--ease-fall
cubic-bezier(0.5, 0, 0.75, 0)
The falling half-card of a split-flap: gravity.
Durations
Every scroll-driven rule runs linear: the scroll is the easing.
| Token | Duration | Relative length | Use |
|---|---|---|---|
| --dur-press | 90ms | Button press | |
| --dur-hover | 120ms | Hover colour | |
| --dur-state | 240ms | State change, underline, double rule | |
| --dur-leader | 320ms | Margin-note leader | |
| --dur-draw | 480ms | Timed rule draw | |
| --dur-flight | 700ms | Flight of a figure to its row (120ms apart) | |
| --dur-frame | 900ms | Frame rules on load (60ms apart) | |
| --dur-flap | 55ms | One half-card of a split-flap | |
| settle | 2600ms | Ceiling: no sequence runs longer |
Principles
- The server HTML is the finished page. Motion moves away from it and back, never from zero.
- Motion only states a relation the static page already prints.
- No wrong value, ever. A figure or date flips once, to its own value.
- Play once. No loops and no ambient motion.
- Scroll drives rules; time drives numbers.
- Transform and opacity only.
- Never animate text opacity in CSS.
7.0Voice
Do
- Lead with the specific: a statute, an article number, a threshold, a date, an amount.
- State what the engine computes, and cite the law it computes from.
- Name the jurisdiction every time: UAE or KSA. Never blend the two in one statement.
- Use plain, short sentences. One idea per sentence.
- Link every post to the page that backs it: a briefing permalink, /services or /titan.
Don’t
- No superlatives or hype words: revolutionary, game-changing, cutting-edge, seamless, unlock, leverage.
- No exclamation marks and no emoji in body copy.
- No figure, rate, threshold or date that is not on the linked page.
- No advice on a reader’s own facts. Briefings describe the law; the engine computes a position.
Never claim
- Client names, logos, testimonials, case studies, ratings or reviews: none are published.
- Endorsement, approval, accreditation or partnership with the FTA, ZATCA, the Ministry of Finance or any regulator.
- Guaranteed outcomes: tax savings, audit results, penalty avoidance or refunds.
- Social-media handles, phone numbers or office addresses other than those listed in this kit.
- Coverage of any jurisdiction other than the UAE and KSA.
- Absolutes the platform does not meet today: “every figure”, “100%”, “never guesses”, “hourly” sealing, “signed” evidence packs, “court-defensible”, “regulator-ready”, “structurally incapable”.
- Titan as open today: no “sign up”, “log in”, “try it now” or link to the app. It is launching soon, and the only call to action for it is an early seat.
- Enforcement behaviour of the FTA or ZATCA (what they are “cross-referencing” or “systematically denying”) unless an official publication says so and is linked.
8.0Claims
The claims, with where each one appears.
Quote or paraphrase these. Do not add to them: a figure or promise that is not on this list is not ours to make.
Computed
Figures come from deterministic, tested engines with their legal basis attached — not from a prompt.
Grounded
Before a memo is released, a grounding gate checks its figures against the engine’s result. On a mismatch the memo is withheld and the computed result is shown.
Sealed
Audit-log entries are sealed into Merkle batches. Anyone with an entry’s hash can check its inclusion on a public, no-login verifier.
Cited
Advisory memos label their legal basis by evidence tier (verified primary law, official guidance or unverified) and link to the official source where we hold it.
Deterministic engines
Statutory computations run in tested code, not prompts. The same inputs, including the as-of date, give the same figures, with the legal basis attached.
Forensic Merkle seal
Audit-log entries are sealed into Merkle batches by a scheduled job. Anyone with an entry’s hash can check its inclusion on our public, no-login verifier.
Tier-labelled authorities
Legal bases in advisory memos and client deliverables carry an evidence tier (verified primary law, official guidance or unverified) and link to the official source when it is in our verified register.
Audit-defence packs
Export an evidence pack: the audit log, AI-call trace hashes and per-entry inclusion proofs, with a SHA-256 file manifest a reviewer can check offline.
Grounded AI advisory
The AI writes over a verified engine result. A grounding gate checks the memo’s figures against that result and your stated facts; on any mismatch the memo is discarded and the deterministic result is returned.
Tax Copilot with live engine tool-use
Ask in plain language. The copilot routes the question to a verified engine, runs it and answers from the engine’s figures. If its prose cites a number outside the result, the prose is dropped and the computed result is shown.
Law-change modelling
Change the UAE Corporate Tax rate or the 0% band and re-run the verified engine across up to 200 entities, with each change labelled by whether it cites a verified legal source.
Peer benchmarking
Place your effective tax rate or readiness score within a set of peer figures you supply: median, quartiles and your percentile, with every statistic withheld below five peers.
core tax engines
5 core tax engines
jurisdictions — UAE & KSA
2 jurisdictions — UAE & KSA
sealed audit log
Merkle sealed audit log
inclusion-proof verifier
Public inclusion-proof verifier